Colgate Visible White Toothpaste has whitening accelerators high cleaning silica and polyphosphates, which remove and prevent surface stains on teeth. The high cleaning silica in this toothpaste is similar to the abrasive materials used by dentists for cleaning and polishing teeth to remove surface stains. The polyphosphates are ingredients widely used to prevent surface teeth staining due to plaque formation. These whitening accelerators have been proven to provide one shade whiter teeth in just one week by brushing three times day, individual results may vary. For maximum and lasting results, it is advised to use the product daily.