Sunsilk unleash the newest, innovative way of controlling your hair from wet to dry. Using revolutionary patented technology, these never before seen products, lock hair in place straight from the shower. The range is the brainchild of Sunsilk’s team of ground breaking scientists, partnered with insights from Tokyo based, world renowned straight hair expert, Yuko Yamishita. The pioneering straight lock technology harnesses the power of amino silicone an adhesive ingredient and mineral oils, locking in that magic moment for perfect shape. The technology, concentrated in the conditioner, has a patented product formula which attaches to every strand, nourishing the hair’s fibers while also securing straight hair.